Stubbleblog

Sarah wrote up our Urban Hiking experience for the NY Times small business section. Turns out these Urban Hiking expeditions aren’t just grand adventures. They also help us keep in touch with our contacts. A lot of career advice about networking talks about how you have to spend time maintaining your network. Let me tell you, if you live in the boonies and spend all your time working it takes some explicit action to keep your friends and colleagues from forgetting about you. Plus, ever since I turned my hobby into a business I can’t tell the difference between my work life and my social life.

BoingBoing gave it a mention. Plus we have a write up of the points of interests and some photos.

I think we’ll do another one in august covering some combination of telegraph hill, nob hill, and pacific heights. I want to see parrots and get some history on the city founders. If you can recommend any points of interest in those areas, send them over.

My friend Tim’s company, Infectious.com, just launched. They do vinyl art stickers for your car. For now, the art is from a select group of graffiti artists but eventually anyone will be able to submit art. His original description of the company was tattoos for cars.

They’re easy to apply, last for years, and can be removed without any damage to the car.

If we weren’t flying to NYC tomorrow (and leaving our car behind) we’d apply one immediately. I’m partial to Green Bandana Funk, pictured above.

You can also get more info and some videos from the TechCrunch review.

For the past year or so, Sarah and I have ended each day by telling each other two good things. For the bulk of the year, our format was for the two things to be things that happened during the day that had made us happy such as closing a deal, getting a compliment, or hearing a great joke. We started the practice at a time when we were both at the beginning of major projects that were the essence of delayed gratification. Personally, I felt crushed by the amount of work ahead and the distance to the goal.

What two-good-things taught us was how to appreciate the good things that were happening to us every day. Most days we had a bundle of good things to report (reporting more than two was allowed). I can only remember a few days, less than five, where I had to manufacture a second good thing (”my burrito at lunch was great!”).

Sarah likes credit so I’ll say that the idea was hers, but the reason it clicked with me was that I had been reading a lot of Scott Adams’ blog and was struck by the way he’d used positive thinking while building his career. Here’s his essay on affirmations, and how fifteen times a day he wrote down his affirmation that he would become a syndicated cartoonist. After that, and ten years without taking a day off, he found himself a syndicated cartoonist.

Recently we decided to switch our two-good-things format. We’d gotten even busier and things we wanted the other person to do weren’t getting done. It was easy to look at the situation as one of us was slipping, but it’s hard to take criticism when you’re working harder than you’ve ever worked. So we changed the two-good-things format to acknowledge two things that the other person had done.

Of course we still don’t limit ourselves to just two things and we even let the other person give reminders about things they deserve points for. The result is that we each feel better about the other person’s contributions, about our own contributions, and strangely we’re both getting more things done that we think we can get points for. I feel like an addict but I’m not actually spending more time–I’m just more efficient. I used to spend hours avoiding the dishes but now when I walk by the sink I feel a happy calling and then suddenly the dishes are done.

There are a lot of parallels in business.

I’ve always liked Marc Hedlund’s application of lessons from the cat circus to engineering management, essentially “pick a cat that does something useful and then encourage the hell out of it.”

One of the speakers at MX 2008 talked about how at every executive meeting they end with the executives nominating people they’d like to thank in a different department. Then the executive goes and thanks that person face-to-face. Pretty good for encouraging cross-department team work.

There’s also an idea, Appreciative Inquiry, to build organizations around what works, rather than trying to fix what doesn’t.

One of the biggest hurdles to being positive at work is that a lot of times it doesn’t feel fair. You end up finding some trivial thing to attach some positive feedback to when the ‘fair’ thing to do is punish the massive screw up that got your attention in the first place. Scott Adams makes a big deal about how mystical his affirmation practice seemed, but his key point, and the key point with all these practices, is that they’re effective. I like to think of them as brain hacking–and I wish I could manufacture positive reinforcement hacks for everything I try.

For example, what would happen if instead of your team starting the day with a meeting talking about what they were going to do, you ended the day with everyone giving kudos for tasks they saw other people do? Would you create a culture of people addicted to accomplishment?

Sarah and I just got back from a talk at Haas about “deliberate practice” as it relates to excellence. The idea is that how good (or expert) you become at a skill has a lot more to do with how you go about doing your work than it has to do with merely performing the skill a large number of times or over a long length of time. An expert will break down the skills that are required to be expert and focus on improving those skills either during practice (sports) or during the course of day-to-day activities (business).

Most people who perform a job over a number of years will become experienced non-experts, not experts.

It’s easy to look at this in terms of sports. During practice, Tiger Woods doesn’t merely spend time hitting balls on the range. He practices specific shots and fine tunes his mechanics with each swing. One of my running teammates used to spend most of her easy runs thinking about her running form. I spent my easy runs day dreaming. She won more medals (and ended up running for Cal).

This all reminds me of an old study of what differentiated classes of swimmers, The Mundanity of Excellence (it seems to be readable through Google book search). The researchers found that swimmers who moved up in class did it almost entirely by how they went about performing their practice. It was the quality of their work, not the quantity of their work that mattered. Moving up in class could be as simple as changing the way you cupped your hand during your swim stroke, as long as you were willing to practice that improved stroke during every lap of every practice.

This was a business school talk though, and we ended up wanting more examples of how you would apply the concepts of deliberate practice in a business setting. So I started thinking about ways that I would or should focus on the quality of my work rather than the quantity of my work. It’s hard.

Public speaking is an easy one. People are so afraid of it that there’s an entire community to help people practice (Toastmasters). But where do you go to practice email? You have to do it on the fly.

When I write an email I consciously try to apply the rule that the action item for the receiving party should appear in the first two sentences. My emails are more effective as a result. They didn’t get more effective merely because I’ve spent years writing them or because I’ve experienced the receipt of well written emails. They got better because I made a conscious decision to apply a better practice with each email.

Every time I write code I start a mini-todo list where I can shelve ideas or concerns that popup. The list also means that if I get interrupted I have context that helps me get back into the flow faster. This is the major practice that let me be a productive developer while dealing with the interruptions that come with being a manager or running a business.

Sales is a huge one. Let’s just say that if I promise you a response and you get it, that’s because I started using Highrise to manage all my contacts. I’m not working harder to keep up with my email, I’m just working smarter.

The nice thing about having better practices for the mundanity of work is that it frees me from a lot of mental baggage so I can actually reflect a bit about what’s going on in life/business. There’s no sense making the engine more efficient if I’m using it to drive off a cliff (or some such crazy metaphor).

Here are my notes from the small business hacks session at Web2Open. Don MacAskill, Jen Bekman, and Bryan Mason were the major guests.

Don’t discount until completion.
Bryan says that when they do pro-bono or non-profit work they don’t discount their work until the client has implemented their advice. I can relate to that. CrowdVine’s second customer got a nice discount because we were looking for reference clients and then the customer changed direction mid-project, leaving us without a public reference implementation.

Don’t ever discount.
Jen’s advice is to offer something that’s got a lot of value and don’t ever deviate from your message about how valuable it is. There’s a low priced option for her art, but there’s never going to be a discount on that option. It’s too valuable to discount.

Don’t do direct sales or marketing.
All three were relying on word of mouth and felt that gave them focus: have an amazing product. Brian said that the only cold call sale they ever made was cornering someone from Flickr at a party and begging them to let Adaptive Path do a rev on the product.

Give each employee two 30″ monitors.
Nothing says you’ll have the tools to do your job than showing up on day one and finding two 30″ monitors. That’s one of many tricks responsible for a 100% retention rate at SmugMug. Way to go Don!

Hire Customers.
Don’s other trick for retention (and also for finding kickass employees) is to hire customers. They take less training, have higher loyalty, and you can observe them before you talk to them.

There’s so much good advice that’s hard to get online but easy to get through word of mouth. It’d be nice to do a monthly small business dinner or something where we could get at these tricks.

Web2Open is coming together with some sessions that I’m pretty psyched for. The Open is the free unconference side of Web 2.0 Expo. Like other unconferences you can show up the morning of and add your own session to the open grid. But we’re also doing some pre-planned content and tie-ins with sessions from the main track.

Here’s what’s going on:

Creating a Coherent Social Strategy for Business. We’re doing a hybrid with Charlene’s session where you go to the normal session and then can do a more participatory discussion version of it at the Open. If you’re a business this is a great session to find out how to find out how to pick the parts of social media that are going to do you any good. As a social media business owner, I’m going because I want to start making sense to my customers.

UI for Data Portability. I know plenty of people who get excited and heated talking about standards. I think most people though want to see the standards in action before they make a decision about usefulness. That’s what this session is about. Chris Messina (champion of many things in Data Portability) is moderating and we’ll have the actual UI designers behind some of the first consumer applications to make use of things like OpenID, OAuth, microformats, and social graph portability. First you’ll say, “wow! that’s useful.” Then you’ll get to ask questions about the design tradeoffs they made in order to make sense to the widest audience.

Troll Whispering. This is a technique discussion from some great moderators (and moderated by BoingBoing’s moderater, Teresa Nielsen Hayden). You should check out Sarah’s post about this if only to find out the alternative view that this session is a plot by “fairly rich people and/or their proxies” to “PERFECT FASCIST BUSINESS PLANS.”

Social Responsibility. I’m constantly running into people or companies who are trying to be more responsible. There’s always going to be people like my friend Rabble who are idealistic activists (maybe idealistic is too strong a word for Rabble), but I there’s also people like Wesabe who organized around a mission that they felt was profitable both financially and socially, companies with even more direct social missions like Kiva and Volunteermatch, and then companies you’d never expect like Salesforce which has a huge philanthropic arm. I wrote about this a bit in my responsibility revolution post. Jeremy Toeman (of Geeks Doing Good) is moderating and we’re working to line up some awesome participants.

Small Business Hacks. I could go on for hours about how much more fun it is to work on something you own rather than on something someone else owns. But instead we’re going to find other people to say that. My friend Terrie put it best in the comments of my take the next step post: people want to work on things that matter. When you’re a small business, everything you do matters. The problem though is that a lot of advice for Web 2.0 companies is coming from a venture mindset. This session will be all about advice for the owner mindset.

Influence is Overrated. “Have you ever actually met an influential that can repeatedly and consistently make a product go viral? Probably not, because the latest science and real world experimentation shows that “influentials” don’t really exist.” So how do you get your product to go viral? This is another hybrid session, go to the session in the main track and then come back to the Open for discussion.

Secret Hybrid Session #3 and Secret Hybrid Session Shootout. I’m still waiting for confirmation on speakers before announcing this. Let’s just say that it’s going to be intense.

All the sessions that are part of the Open are free including the hybrid sessions from the main track. But you will need a badge. Register the code websf08opw. This badge will also get you into the show floor and the keynotes!

More info:
Web2Open Wiki
Web 2.0 Expo Home
Web2Open Attendees on CrowdVine

Michael J. Ross gave the second edition of Regular Expression Pocket Reference a score of 9/10 in his Slashdot review. He was particularly impressed by the lack of errors.

As of this writing, there are no unconfirmed errata (those submitted by readers but not yet checked by the author to see whether they are valid), and no confirmed ones, either. In fact, in my review of the first edition, published in 2004, it was noted that there were no unconfirmed errata, despite the book being out for some time prior to that review. The most likely explanation is that the author — in addition to any technical reviewers — did a thorough job of checking all of the regular expressions in the book, along with the sample code that make use of them. These efforts have paid off with the apparent absence of any errors in this new edition — something unseen in any other technical book with which I am familiar.

I’m sure that the book isn’t actually error free, but the fact that it can masquerade as so is a tribute to the tech reviewers, Jeffrey Friedl, Philip Hazel, Steve Friedl, Ola Bini, Ian Darwin, Zak Greant, Ron Hitchens, A.M. Kuchling, Tim Allwine, Schuyler Erle, David Lents, Evan Henshaw-Plath, Rich Bowen, Eric Eisenhart, and Brad Merrill, and to my editors Andy Oram, Nat Torkington, and Linda Mui. That’s a lot of people for such a small book but the draft I turned in warranted them. Thank you.

My goals for the second edition were to increase coverage for things that I used (it turns out that one of the best reasons to write a book is so you can look things up later) and to add content for system administrators (who, based on feedback, seemed like the biggest users of the book). I’m a ruby developer now, so this edition has a ruby chapter, plus I added an Apache chapter and a cookbook of common regular expressions for the system administrators.

People often ask me why I covered so many implementations and the answer is because as a web developer I used regular expressions in so many places: ruby/perl, javascript, shell, vim, and apache. I bet system administrators are the same way.

Make sure to buy a few copies from Amazon.

This is so sweet. I found a post about a new venture from my Dad, Forget CDs Or iTunes - Buy Your Music On Reel-To-Reel Tape From The Tape Project.

First, the picture is amazing. I’m pretty sure that the reels are laser etched with your serial number.

Secondly, this project is the pet project of some of the most talented audiophiles ever. They pick their favorite recordings of all time (and they’ve heard a lot of recordings) and then master them in the highest quality format they can find. This is the music they most want to listen to in the format they most want to hear it in.

Take a peek at the Tape Project. If you thought programmers were nerds then you’ve never met an audiophile.

In college I had a wonderful Humanities professor who insisted on making us write short essays so we could practice writing succinctly. After each essay she would personally sit down with us and critique our logic (and our grammar!). Her feedback to me was almost always the same, “your argument is logical and supports your conclusion but you need to take the next logical step. What does your argument imply?”

I was never able to take the next step, even when pressured. And she never took it for me. It would be fair to say that I hated her during these meetings.

Today I ended up quoting her while reading Paul Graham’s “You Weren’t Meant to Have a Boss.”

Paul’s thesis is that typical big business drains the life out of its employees because we weren’t meant to work in such large groups. It’s unnatural. To truly live, we need to be in groups small enough that we have room for creativity and freedom of action. That’s the way nature intended.

I agree. Jay and I talk all the time about how much more fun we’re having at CrowdVine than any of our other programming jobs. We’re free to build product. Programming isn’t just a job for us, it’s our hobby and passion. Being in a small group for the first time really is bliss. We’re not the only ones saying that either. Talk to people who’ve been much more successful than us like 37Signals or SmugMug. They’re not just successful, they’re happy.

So while I agree with everything Paul wrote, I found myself screaming, “take the next step, Paul!”

He’s a venture capitalist. He’s promoting programmers joining startups. Venture backed startups start as everything he describes–small companies that are great places to work and learn. But they only stay that way for a few years.

By definition the startups are either going to grow into an awful company with bosses or be acquired by an awful company with bosses (or fail). The startup founders are either going to turn into bosses (which Paul correctly points out isn’t very rewarding either) or they’re going to turn into employees with bosses.

The logical step that Paul couldn’t take is that he’s wrong for being in the venture business. The venture business depends on an ecosystem of bosses. Even if his founders feel like they’re getting a fair trade for a few unhappy years at a big company, they wouldn’t have the option of either growth or acquisition if other programmers couldn’t be pursuaded to work “unnaturally.”

The difference with companies like 37Signals and SmugMug (and CrowdVine) is that while they have the same natural working conditions, they’re structured so that those conditions don’t have to end. If Paul really wants to create good jobs he should turn YCombinator into a small business incubator.

Great discussion of this on Hacker News including responses from Paul. One commenter there made a big fuss that I was technically incorrect to call Paul a venture capitalist. True he’s a new un-labeled form of investor who’s using his own money and experience, and not using money from a venture fund. However I stand by my argument, which is based on the exit pressures which are very VC.

I purchased three things in the last year that I’ve ended up being very happy with.

System76 Pangolin Laptop

Last summer I decided to switch from OSX back to Linux. I don’t think Linux is better desktop software necessarily. However 99% of my time is spent either using software that’s the same on all platforms (Firefox and Thunderbird) or doing development for software that runs on Linux. I got tired of the context switching. I wanted my laptop to behave the same way that my server did. My last experiences with Linux on a laptop were pretty time consuming and I never got everything working (like power management). System76 sells laptops with Linux pre-installed and they make sure the hard parts are working (wireless, power management, sound). I even have IE6.

System76 does one important thing extremely well: they make sure your laptop software works correctly by offering updates and fantastic software support. I do have one complaint. Their hardware support turnaround is awful. I needed to get my power connection replaced and was without my laptop for three weeks. Around the same time my coworker thought his Macbook wireless wasn’t working so he went in to the Apple store and got a brand new one same day only to get home and realize the problem was with his Airport. I’d still recommend System76 with the caveat that you shouldn’t buy the extra warranty and assume that you’ll pay for any repairs to be done locally.

Logitech S510 Cordless Keyboard

I do also have a desktop and enjoy working there because I have a nice view and because I have a dual monitor setup. However, I’ve come to find that I prefer my keyboard to be on my lap. I decided to try out Logitech’s S510 Cordless Keyboard. I discovered two things. One, cordless keyboards are nice! Two, this is a fantastic keyboard to type on. I like writing just for the joy of getting to press the keys. The keyboard side works great. I don’t notice a lag. I went six months before needing to recharge the battery. I can type from almost anywhere in my room. The package also comes with a wireless mouse, but I didn’t like it so I stuck with my old mouse.

Syncmaster 245BW 24″ Widescreen Monitor

This monitor is HUGE. 24 inches is a lot of inches. I’ve always lusted after bigger monitors but recently felt like buying one would have been too extravagant. I don’t know why I thought that because I’ve definitely read that larger monitors can make huge differences in productivity. I’ve also read how tabbing through windows is a bigger break in concentration than merely glancing. That’s why I have all my interrupting programs (Email, IM) on a second monitor (merely 20″ widescreen).

Last month I had my first conference booth in order to demo CrowdVine. The booth fee was waived because we were being showcased but the logistical fees weren’t. This was my first exposure to conference logistical fees and I was shocked! I paid $90 to plug my laptop in for two hours plus another $90 for Jay’s laptop and another $90 to power the monitor we were demoing on. We also could have rented a 30″ plasma screen for $300 but at that price I decided it was better to buy something I could own. And that’s how I ended up with this wonderful 24″ monitor ($400 plus shipping there and home).

Two summers ago I put up IHeartQuotes.com, a personal project to see what kind of site I could develop in two work days. It’s a quote rating site and the quotes are all taken from Unix fortune files. The break down of work was 8 hours to find an available domain name, 2 hours to build a site in Rails, and 6 hours of CSS wrangling. A little while after launching it I hooked it up to Twitter, where it’s currently the 96th most followed account. (follow iheartquotes on twitter)

I haven’t given it much thought since, other than that I now enjoy quotes through Twitter three times per day and again every time I log into a Unix shell. I logged in to the Twitter account for the first time in at least a year and was surprised to see people talking back to IHeartQuotes, except that they don’t seem to realize that it’s a robot.

I literally have no idea what quotes are going to be spit out. I didn’t collect the quotes and I don’t do any filtering other than programatically checking that the quote matches the Twitter message length. Sometimes the quotes aren’t even quotes, and sometimes they’re really uncalled for. For example, this one shocked me:

“You will be divorced within a year.”

Here were some of the angry responses:
“What a horrible thing to say! I think I might have to stop following this crap.”
“Growing tired of @iheartquotes’ dumb and unfunny sayings. How lame.”

Sorry! It’s a robot!

But now that I remember my password again I’m tempted to post the occasional quote or message directly. For example I just posted a pointer to my friend @mlevel, who posts birth and death date quotes every day.

So that’s the history and future of iheartquotes in case anyone was interested.

I’ve heard a couple of things recently that I want to share and see if anyone has any feedback.

One. I was at a conference for Meeting Professionals International (MPI) and the keynote speaker was giving a talk on Corporate Social Responsibility (CSR). I already knew that the members of MPI were hot for CSR because every other blog post on their website talks about it. But I’ve also had a hard time taking it seriously because of the C, Corporate. The keynote speaker, Tim Sanders had an explanation that I could stomach. Corporate success is increasingly driven by talent. Talented employees are increasingly choosing to work for responsible companies. Therefore companies that want to succeed need to act responsibly. Google was his example. He called it the Responsibility Revolution.

Two. I was at the Social Graph Foo Camp and overheard a young CEO give his own take on the need to be responsible. He also referenced Google. He wasn’t sure whether the Google founders were actually good people or whether they just happened to be early to notice the “new reality” that in an age where every misstep is easily found, reported on, and amplified, companies can’t go around being evil. He was obviously creating a similar model for his company.

Three. I’ve been browsing through The Business of Changing the World, a book by Salesforce CEO Marc Benioff about corporate philanthropy. It’s oddly compelling. Oddly, because Salesforce is a company that thinks of people as leads. As a non-salesperson, whenever I hear a person referred to as a lead I think of a grifter going after a mark. The book really inspired me to think of CrowdVine as a force for good that could make the world better.

So what’s the deal? Is this just a profit driven move by corporate executives? How much of this is ego driven? And who cares if it is?

Also, how much is this really going to make the world better? The MPI conference made a big deal about how they were not using bottled water. At the same time they ran five tour buses non-stop for 20 hours a day in order to shuttle people from the hotels to the convention centers. As far as I could tell no bus ever held more than four people. I tend to think that by celebrating the water they’re creating a culture where some other MPI employee could raise a stink about the tour buses. So that’s good. But what would you think if you heard that Shell Oil has a VP of Corporate Social Responsibility? (They do)

I’m interested in what this means generally, but also what this means for the tech industry. If I can, I’d like to get some discussion on this at the Web2Open.

I recently started seven straight work days with phone calls to Europe. That was a little jarring at first but made some sense because we’d just run successful networks for conferences in London and Berlin. What took me a little longer to figure out was how little pushback I got on prices. The conversations we’re all about whether it was a good fit, not whether they had budget available. At first I thought it was just a different style of negotiation. But then I realized that with the weak dollar our prices are extremely cheap.

That’s a good thing when you’re trying to bootstrap a business. I’ve often wondered if it would be easier to start this business if I lived in Brazil (my aunt has an apartment there) where costs are low but continued to sell to the US where prices are comparitively much higher. Lucky me: I found the exact same dynamic living here and selling to Europe.

I’ve been wondering if other small businesses are on to this trend. Apparently, yes. Marci Alboher (who interviewed me for this NY Times piece on small business blogging) published an article in today’s small business section: Weak Dollar Has Small Businesses Thinking Globally.

The main reason CrowdVine has been so against taking investment or debt is because as programmers we think it’s more rewarding to run an independent company than to run a company that’s dependent on VCs or credit card companies. It wasn’t all personal preference, a lot of trends were pointing this way. Cost of development went way down. So did hosting, hardware, and bandwidth. And now there’s an entire continent of wealthy customers.

Not everything about the weak dollar makes me happy. I’d like to travel in Europe for example. But it is an opportunity for small business, and that’s fine by me.

Sarah and I just signed up to organize Web2Open, the unconference that runs inside of Web 2.0 Expo (April 22-25). It’s free, so you should come even if you weren’t planning on going to the rest of the conference.

We’re just starting our planning but I wanted to announce it in case anyone has any feelings.

Some of the things we’re thinking about:

• Highlighting individual and independent contributions to Web 2.0. At least with the data portability and open social movements there’s a battle being waged with press releases. It’d be nice if the unconference could cut through that so you could figure out what’s real, what works, and what tools are out there.
• Coordinating some of the sessions with sessions from the main conference track. The idea is that you could go to the conference session to learn about something and then come to the unconference to discuss/hammer out the details.
• Have some pre-planned sessions. Past Web2Open’s seem to have done this successfully. I’m a lot more interested in discussions than I am in individual presenters. The strength of unconference sessions is that they have a personal feel and every attendee can also be a speaker. I’m lobbying for “I spoke at Web2Open” stickers in order to encourage people to speak.
• Dropping the MashRoom. People just used it to check their email last year and no code actually got written. Come to think of it, I can’t remember the last time someone showed me a mashup. However, I would be a little sad if we didn’t produce at least some code. Noodling on this.
• Get strong cross-pollination between people pushing the boundaries of Web 2.0 and the people who are just learning. If you’re an alpha geek, you’re lazy if you just talk to other alpha geeks. Branch out. Most of the attendees at the conference, let’s call them beta geeks, are there to find cutting edge ideas they can apply in more traditional settings.

More announcements to come!

For the new year, Sarah and I instituted a no “random laptopping” after 10pm rule. That means if we’re not doing productive work we shut the laptops and move on to something else. Right now there’s some debate about whether Scrabulous constitutes random laptopping, but for me, at least, the rule has resulted in a lot more reading (a good thing because I picked up a pile of books over the holiday).

I loved Warren Buffett: The Making of an American Capitalist. He’s a fantastic example of the benefits of independent thinking. Obviously he’s been amazingly successful financially. However, if you read the book you’ll see he also created an amazingly fun job (for him). Compare that to the unhappy millionaires of Silicon Valley, the only place where “single-digit millionaire” can be used as a pejorative.

Born Standing Up, the Steve Martin autobiography, has been a big hit around the house. Sarah’s mom read it in two days. I charged through it in three days. If you want to borrow it you’re going to have to get in line behind both Sarah and my mom. The thing that I find so interesting about comedians is how much time they spend bombing while developing new material. You could also see that in Jerry Seinfeld’s documentary, Comedian. The entire profession has taken the mantra “fail fast” to heart.

I’ve moved on to The Science of Success by Charles Koch. He’s the CEO of the world’s largest privately owned company. I’m not far enough in to say if I can recommend it.

If you’re looking for more reading material, I just ran across this Personal MBA reading list. I love the descriptions and there are some real gems in this list. The guy has put together a DIY MBA program. Some people like to knock traditional MBA programs for being a waste of money but I can’t say one approach is clearly better than the other. Sarah is in school at the Berkeley Haas MBA program, loves it, is learning a lot, and is building a great network. I’m in the school of hard knocks, love it, am learning a lot, and am building a great network. One thing I can say, is that in year one the school of hard knocks is definitely not cheaper. I gave up way more in salary than Sarah gave up in tuition.

So, what are you reading?

I liked this article on Tiger Woods’ work ethic and dedication to improvement.

“I view my life in a way … I’ll explain it to you, OK?” he told his small audience in Florida. “The greatest thing about tomorrow is, I will be better than I am today. And that’s how I look at my life. I will be better as a golfer, I will be better as a person, I will be better as a father, I will be a better husband, I will be better as a friend. That’s the beauty of tomorrow. There is no such thing as a setback. The lessons I learn today I will apply tomorrow, and I will be better.”

There’s something very fulfilling about dedicating yourself to incremental improvement. I still have my training log from the first summer I decided to take running seriously. On my team, running over the summer was rare, and the people who did kept it to themselves, as if they were embarrassed to be spending so much time chasing such small improvements. I caught on though, and over time it added up to huge personal best times and a trip to the State championship.

I think a lot of that experience translates into my approach to running CrowdVine. It’s certainly a lot more complicated now. Instead of focusing on improving one thing, I’m trying to improve a hundred things. And there’s a much bigger element of luck (I never believed in luck as a runner). But everyday I’m looking for and celebrating the incremental improvements. As Tiger points out, it’s actually a pretty optimistic way to live.

Hey you! Nominate CrowdVine for the Crunchies under best boot-strapped startup. Then read on the CrowdVine blog why we don’t call ourselves bootstrapped.

Last week my last employer celebrated their one year launch anniversary. That means this week is my 53 week anniversary since going solo. My goals were to start a company that I wanted to work for and to spend more time doing interesting things. So, here’s 53 things that happened over the last 53 weeks:

Self-funded a company through contracting

1. Recorded my first screencast (using Camtasia Studio).
2. Three Salesforce articles.
3. Learned agile from the product management side and led a series of agile adoptions in the corporate world.
4. Second edition of Regular Expression Pocket Reference.
5. Performed a technical due diligence for an acquiring company.
6. Led technology transfer of Odeo to their new owners.

Built a company

7. Built CrowdVine.com (682 code commits).
8. Formed an LLC.
9. Found a business model (networking services for conferences).
10. Got my first paying customer.
11. Got shat on by a bird while closing my first big deal.
12. Convinced someone to work with me.
13. Wrote the company values (Bias for action. Solve valuable problems. Love self-improvement).
14. Got my first adsense check.
15. Got my first repeat business.

Learned something about silicon valley

16. Presented to (but didn’t pitch) my friends at CRV.
17. Talked to someone at Sequoia (wicked smart).
18. Met with a big company about acquisition.
19. Read True North and realized it was ok to say no to both investment and exit strategies.

Read some good books

20. Snowcrash.
21. Cryptonomicon (should have read both 10 years ago)
22. Read The China Study and went mostly vegan.
23. Read The Game and learned there’s a big difference between first base and a real relationship.
24. The very dated Designing Web Usability (did you know Netflix used to be blue?).

Got involved in some conferences

25. Sat on my second Web 2.0 panel (but first time that I really participated)
26. Attended my 5th Foo Camp (also the first time I really participated).
27. Ran CrowdVines for SoCon, Maker Faire, FooCamp, BIF3, MX East, FOWA London, and Web 2.0 Expo.
28. Made some great friends in Atlanta.

Spent some time with my hobbies

29. Started Urban Hiking.
30. Found a Vegas poker game that I could hang with (the Flamingo).
31. Learned positive (anti-Cesar Millan) dog training techniques.
32. Shaped a dog trick (shaping is how dolphins get trained).
33. Officiated a wedding.
34. Smoked a turkey.

Switched

35. From MT to WordPress (thrilled).
36. From OS X laptop to pre-installed Ubuntu laptop (thanks System76)
37. From crappy server providers to a great one (thanks ServerBeach)
38. From phone to smart phone (so-so 8525)
39. From crappy car to the best car ever (thanks Scion).

Got involved with PR and Marketing

40. Wrote 73 posts here and 8 more on the CrowdVine blog.
41. Quoted in the NYT and the LA Times (about Twitter).
42. First video interview.
43. Wrote my first press release (which led to a TechCrunch story).
44. Got a story on the front page of Netscape (now Propeller). Took one week.
45. Got a story on the front page of Digg. Took two weeks. Key was the title.

Became a better developer

46. CSS skills went from a 1 to a 5 (out of 10).
47. Made my first logo in Photoshop.
48. Contributed to open source (XSS plugin, OpenSocial, and soon to release icalico).

Business partners

49. Integrated with Pathable for FOO and FOWA
50. Integrated with icalico for FOO and FOWA
51. Learned how to quickly end a call or delete an email from an inappropriate biz dev inquiry (”May I speak to the marketing department?” “No.”).
52. Responded to three requests for me to co-found someone else’s company. Flattered once. Disgusted twice.

Also

53. Accepted enormous amounts of help from my partner, Sarah. She was a sounding board, cheerleader, author of some of our marketing copy, and even convinced her group to do market research on CrowdVine for a Berkeley MBA group project.

We just launched our new product, CrowdVine for Conferences. Here’s the official announcement where I try to explain the product in layman terms.

We’ve done six conferences now through our professional services (that’s where we do everything from setup to community management): Web 2.0 Expo Berlin, MX East, Future of Web Apps / London, Foo Camp, Maker Faire Bay Area, SoCon.

And we’ve had people setup regular CrowdVine networks for BarCampBlock, IDEA 2007, Ignite Boston, and PodCamp Atlanta.

Our new CrowdVine for Conferences service is just making official something that we’ve known for awhile now: CrowdVine networks are a great replacement for the traditional printed attendee list. They let you put names to faces, find out real information about people, and then get in touch with the people you want to meet.

From a conference organizer perspective, more networking means a more valuable conference that attendees are more likely to return to. Plus we’re able to pull out information to help make the next conference even better, information like which topics were attendees most interested in, which speakers were most popular, and which attendees acted as connectors who made the conference better for everyone.

If you know conference organizers or you are conference organizer, please make an introduction.

Jay put together an official CrowdVine blog. It’s already got a nice post where I explain who Jay is.

Here are some of the cool things I think we’ll be posting there in the next few weeks:

* Announcing CrowdVine for Conferences. We’re already running a healthy business running social networks for conferences. We’re expanding on that with a version of CrowdVine customized for conferences. It’ll include some cool options for unconferences too.

* Following OpenSocial. That’s Google’s open widget standard. They’ve done a really poor job of supporting the open source community, so we’re going to be following and documenting hows, whats and whys. Hopefully, we’ll have some open source code too.

* Open Social Standards. There’s a lot more than just OpenSocial.

* Releasing some Rails plugins. We have one ready to go that fights XSS attacks.